Judy Lim

Director of Marketing
Ministry of Health Holdings Pte. Ltd

Judy Lim is the Director of Marketing at MOH Holdings Pte Ltd (MOHH). MOHH is the holding company of Singapore's public healthcare assets. MOHH’s 7 JCI accredited hospitals and 6 specialty centres manage more than 4.6 million local and overseas patient visits a year and offer over a hundred clinical specialties and sub-specialties. These institutions provide 80% of Singapore’s tertiary care in a healthcare system which has been ranked the best healthcare system in Asia by WHO in 2000.

Prior to joining MOHH, Judy drove the strategies and hands-on execution of healthcare marketing programs for two leading premier hospitals in Thailand, building up the international branding for them in Indochina, Mongolia and South Asia. She also played a key role in establishing Representative Offices for these hospitals and led their marketing efforts in the diverse markets of Bangladesh, Cambodia, Mongolia, Myanmar, Nepal and Vietnam.

With nearly a decade of medical travel marketing experience in Asia, Judy is instrumental in marketing Singapore’s public healthcare in the international arena. Aside from spearheading branding efforts to develop and create awareness of the Public Healthcare Group brand, Judy also oversees marketing & PR strategies regionally and internationally.