"The New Rules of Marketing and PR: How to Use Social Media...and Viral Marketing to Reach Buyers Directly"
IMPORTANT NOTE: My full name is David Meerman Scott. David is my first name, Meerman is my middle name, and Scott is my last name. When you first refer to me, please use my full name – “David Meerman Scott.” After, you may refer to me as either “David” or “Scott” or “Mr. Scott”.
Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.
David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he’s spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences.
David’s books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books – three are international bestsellers. “The New Rules of Marketing & PR”, now in its 4th edition, has been translated into 26 languages and is a modern business classic with over 350,000 copies sold so far. Scott also authored “Real-Time Marketing & PR”, a “Wall Street Journal” bestseller, “Newsjacking”, and his newest hit “The New Rules of Sales & Service”. He is co-author of “Marketing the Moon” (with Rich Jurek) and “Marketing Lessons from The Grateful Dead” (with HubSpot CEO Brian Halligan).