BeSure Medical & Health Performance Services Division, UAE
Nada Fayyad is the CEO of BeSure Medical & Health Performance Services Division, which mainly involves handling commercial tie ups between providers and payers, whether payers are insurance companies, TPAs, government or semi government entities as well as large corporate clients. In bound and Outbound Medical Tourism falls under this division of BeSure.
In addition to her role at BeSure, Mrs. Fayyad is the Chief Commercial Officer at Lifeline Healthcare, a group of hospital and clinics in addition to doctor on call service, for more than 3 years.
Prior to that, she was heading the Medical Underwriting for a UAE based insurance brokerage for more than 7 years, thereby directly involved with all the end user, employer and the insurer.
Her experience at the different ends of the spectrum, patient- insurer- provider- has indeed enriched her understanding of the market in terms of the opportunities and the challenges at all ends.