Global Growth Markets
Pete is a market research consultant specialising in China, Asia and other emerging markets, who has led hundreds of assignments for many of the world’s most successful healthcare and technology companies.
His current research focus is on medical tourism, hospital technologies and medical devices in emerging markets, especially information management, connected health, hospital-to-home, diagnostic imaging, patient monitoring, orthopaedics and ophthalmology.
Having advised many Western companies looking at opportunities in China since the 1990s, and major Chinese corporations as they expand internationally, Pete has first-hand experience of both sides of the emerging markets phenomenon.
Some of Pete’s previous clients include Bayer, Dräger, Elsevier, GSK, Hitachi, Merck Serono, Mundipharma, Pfizer, Philips and Qualcomm Life.
He was educated at London University’s King’s College, London School of Economics and School of Oriental & African Studies (SOAS). His work has been published and quoted in the South China Morning Post, Straits Times, Asia Inc and Marketing magazine, and he has appeared as a guest on CNBC. He volunteers as a Director of the West of England China Bureau.